1. Marketing scales handbook
Author: Gordon C. Bruner.
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Marketing research, Statistical methods, Handbooks, manuals, etc.,Scaling (Social sciences), Handbooks, manuals, etc.
Classification :
HF5415
.
2
.
B78
2012eb
2. Marketing scales handbook: a compilation of multi-item measures
Author: Gordon C. Bruner II, Paul J. Hensel
Library: Library of Faculty of Entrepreneurship University of Tehran (Tehran)
Subject: Marketing research -- Statistical methods -- Handbooks, manuals, etc.,Scaling (Social sciences) -- Handbooks, manuals, etc.
Classification :
HF
5415
.
3
.
B78
2005
